Our Story
More Than Fabric. It’s a Prophetic Declaration.
The Story (The "Why")
Welcome to No Labelling.
If you found your way here from my YouTube channel, NowDailyBread, you know that my heart beats for revelation - God's Word, dreams, visions, and the deep mysteries of God. For years, we’ve met online to discuss what the Spirit is saying. But I began to feel a pull to take those messages off the screen and into the streets.
I realized that what we wear is often the first thing people see, but it’s rarely used to speak life. We live in a world that is obsessed with labels. Society labels us by our status, our past, our mistakes, or our bank accounts.
No Labelling was born to tear those labels down.
Our Philosophy: Judge Not, Love More
Our name comes from a simple but radical Kingdom principle found in Matthew 7:1 - "Judge not, that you be not judged."
The world puts labels on people to categorize and divide them. We believe in removing the labels of judgment and replacing them with the truth of God’s love. When you wear our brand, you are joining a movement that chooses to see people the way the Father sees them.
"Wear the Word"
We believe fashion can be prophetic.
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When you wear the "God is Love" Bear, you are softening a hardened heart in the grocery store line without saying a word.
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When you put on the "Strength" Varsity Tee, you are prophesying Isaiah 40:31 over your own life before you even step into the gym.
These aren't just clothes; they are conversation starters. They are seeds sown into the atmosphere of your workplace, your school, and your city.
The Standard
Just as we strive for excellence in ministry, we strive for excellence in what we make. From our viral "Streetwear Bear" collections to our rugged "Kingdom Varsity" line for men, we refuse to compromise. We use premium airlume cottons, high-quality embroidery, and durable fabrics because we believe Kingdom messages deserve Kingdom quality.
No Labelling. No Judgment. Just Love.